RJ Rockers Label and Package Design
RJ Rockers, a Spartanburg, SC-based craft brewery, hired me to design packaging for several of their releases. The direction for the design of the beer labels was left mostly up to my discretion, so we had a lot of fun with the designs playing off of the names for each beer. The labels bright, playful and designed to grab the attention of customers as they are walking through a store. The Black Perle Ale, Fish Paralyzer and Rockhopper IPA are all oversized bomber-style bottles that are sold individually, while Buckwheat After Dark is sold as a six-pack (which I designed the carrier for). I also designed a box for the famous Son of a Peach, a table banner for festivals and signage for the RJ Rockers display at Bank of America Stadium (home of the Carolina Panthers).